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Cool Girl, Alternative Aesthetics Rule Spate’s Popularity Index

The effortless chic ruled edgy Y2K style is making a comeback a quarter-century later.

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By: Lianna Albrizio

Associate Editor

What’s old is new again. The effortless chic featuring versatile basics like denim, leather, oversized blazers, sporty sneakers, layered gold jewelry, vintage tees and tube tops that ruled edgy Y2K style is making a comeback a quarter-century later. The cool girl aesthetic, an attitude of relaxed self-assurance and individuality, and the alternative aesthetic are the top-growing aesthetics, according to Spate’s Popularity Index. Cool Girl Analysts say the cool girl aesthetic has grow...

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